Case Study, TikTok Shop Launch
ManiLife
50 Creators
How we launched a limited edition product on TikTok Shop with £0 paid spend and sold out in 2 days.
800K+
Total Views
Across affiliate + organic content
2 Days
Full Sell-Out
Complete product sell-out
£0
Paid Spend
100% organic & affiliate driven
3.2%
CTR
Across the 2-day launch window
540K+
Viral Views
Founder-led content
The Content
Built for TikTok.
Powered by creators.
@whatsgigidoing
Affiliate Creator
@whatkomalcreates
Affiliate Creator
@wellnessmum7
Affiliate Creator
@violethepilot
Affiliate Creator
@the.em.edit
Affiliate Creator
@raheem_reviews
Affiliate Creator
The Brief
Launch a product
nobody expected.
ManiLife, the premium peanut butter brand, came to BeaSocial with a bold ambition: launch their limited edition Hot Choc Peanut Butter exclusively through TikTok Shop, with zero paid media budget.
The product was a collaboration with Knoops, available only on TikTok. The challenge was clear: drive awareness, build hype, and convert, all through organic and affiliate creator content alone.
Our Strategy
Creator-led, community-powered,
zero paid spend.
Founder-Led Viral Content
We activated ManiLife's founder to create authentic, behind-the-scenes content that told the story of the collaboration. This single piece of content drove 540K+ views organically.
Affiliate Creator Network
We activated our network of food and lifestyle creators to produce TikTok-native content, unboxings, taste tests, and recipe videos, all linked directly to TikTok Shop for seamless purchase.
Scarcity & Urgency
By positioning the product as limited edition and TikTok-exclusive, we created natural urgency. The community drove word-of-mouth that no paid campaign could replicate.
The Results
Sold out in 2 days.
£0 paid spend.
Full Sell-Out in 2 Days
The limited edition Hot Choc Peanut Butter sold out completely within 48 hours of launch, driven entirely by organic and affiliate content.
£0 Paid Media Spend
Every view, click, and conversion was earned, not bought. A testament to the power of authentic creator content and community.
800K+ Total Views
Across affiliate and organic content, the campaign generated over 800,000 views in the 2-day launch window.
3.2% Click-Through Rate
The campaign achieved a 3.2% CTR across the launch window, well above TikTok Shop benchmarks for organic content.
Headline stat
540K+
views on founder-led viral content alone
Want results like
ManiLife?
Book a call and let us create your breakthrough moment on TikTok Shop.
Want the detail first? See how our TikTok Shop agency runs shop management, live selling and creator affiliates end to end.