Lipton appoints BeaSocial as its social commerce agency
LIPTON Teas and Infusions has appointed BeaSocial as its social commerce agency, and the brand is now officially live on TikTok Shop in the UK.
BeaSocial has been appointed to lead social commerce for Lipton Teas and Infusions, and the brand is now trading on TikTok Shop in the UK.
We manage the channel end to end: shop setup and listings, LIVE selling and presenters, the creator affiliate programme, TikTok-native content, paid media and reporting. Lipton has a single partner accountable for the whole channel rather than a set of separate suppliers.
The brief was to be trading in time for the summer season. We built the shop, established the product architecture and took the account from a standing start to its first LIVE broadcast inside the window, with the Ice Tea range positioned as the launch proposition.
The Ice Tea range sold out during the opening LIVE, and the account gained 348 followers from a single two-hour broadcast.
It is an early result, and a clear one. Four things carried it:
- A brand with genuine recognition
- A product with proven demand
- An experienced LIVE presenter
- A commercial offer built for the format
Work continues across LIVE programming, creator recruitment and paid amplification as the channel scales into Q4.
The first Lipton Ice Tea LIVE on TikTok Shop UK.
The engagement
Group social commerce agency
We run TikTok Shop end to end for Lipton, from shop setup and listings through to LIVE selling, creator affiliates, content and paid media.
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