Case Study, Influencer Campaign
Drest
How we created a TikTok-native campaign for Drest focused on driving app downloads by tapping into Gen Z fashion and gaming audiences through creator-led storytelling.
35.8%
Engagement Rate
Top-performing creator content
132K+
Views
Single creator video
900+
Comments
Across the campaign
Gen Z
Audience Reached
Fashion & gaming audiences
3
Platforms
TikTok, YouTube, Instagram
The Content
Fashion meets TikTok.
Powered by creators.
Our creators brought Drest to life through styling content that felt native to the platform, driving real engagement and app interest.
Creator 1
Fashion Creator
Creator 2
Fashion Creator
The Brief
A fashion gaming app.
A TikTok moment.
Drest is a luxury fashion styling game that lets users style digital avatars with real designer pieces. They came to BeaSocial to create a TikTok-native campaign focused on driving app downloads by tapping into female gamers, fashion lovers and Gen Z audiences.
The goal was clear: position Drest within Gen Z fashion and styling conversations on TikTok through authentic creator content, not traditional app advertising.
Our Strategy
Creator-led, platform-native,
cross-platform reach.
Fashion & Styling Creators
We developed a UK influencer campaign focused on fashion, styling and lifestyle creators whose audiences aligned with Gen Z female consumers, the exact demographic Drest needed to reach.
TikTok-Native Content
The content was designed to feel organic to TikTok, creators showcased the app through outfit styling, fashion inspiration and "get ready with me" style content rather than traditional app advertising.
Cross-Platform Amplification
Alongside TikTok, we leveraged cross-platform amplification through creators' YouTube and Instagram audiences to maximise reach and engagement around the campaign.
The Results
35.8% engagement rate.
Gen Z, activated.
35.8% Engagement Rate
Delivered high-performing creator content with engagement rates reaching 35.8%, proving the power of TikTok-native fashion content over traditional app advertising.
132K+ Views from a Single Video
One creator video alone generated over 132,000 views, driving significant awareness for Drest among Gen Z fashion audiences.
900+ Audience Comments
The campaign achieved over 900 audience comments, a strong signal of genuine interest and conversation around the Drest app.
Gen Z Fashion Positioning
Successfully positioned Drest within Gen Z fashion and styling conversations on TikTok, proving TikTok-native creator formats drove the strongest shares, saves and engagement.
Headline stat
35.8%
engagement rate from top-performing creator
Want results like
Drest?
Book a call and let us build a creator campaign that drives real engagement and app downloads.