Insights · Free tool

TikTok Shop Profit Calculator

See what you actually keep from TikTok Shop once VAT, platform fees, creator commission, product costs and Shop Ads are taken out. Built on the numbers we use with our own clients.

Your numbers

Sales

Total monthly GMV£All TikTok Shop sales, including VAT, as shown in Seller CenterAverage order value£Including VAT. Used to work out your number of ordersProduct cost per order£Landed cost of goods, excluding VAT. Shipping is paid by the customerVAT rate%20% for most products. Set to 0% for zero-rated items like most food

Creator commission

Organic affiliate rate%Open collabs, typically 10 to 15%. Applied to 50% of GMVTargeted affiliate rate%Negotiated collabs, typically around 6%. Applied to the other 50% of GMV

Shop Ads

Monthly Shop Ads spend£GMV Max and other Shop Ads

Agency

Agency revenue share%Set to 0 to see your numbers without an agency

TikTok Shop platform fee set at the standard 9% of GMV. Some categories differ.

Monthly net profit

£7,625

Total GMV£30,000

Net margin25.4%

Total orders1,200

Where the money goes

Total GMV£30,000

VAT (20%)-£5,000

TikTok Shop fees (9%)-£2,700

Creator commission-£2,775

Product costs-£8,400

Shop Ads spend-£2,000

Agency share (5%)-£1,500

Total costs-£22,375

What this tells you

Healthy enough to grow. The lever now is volume: more creators posting, more LIVE hours and GMV Max scaled on content that already converts.

Want help hitting these numbers?

We are an Official TikTok Shop Partner and have driven £7M+ GMV for 50+ brands through creators, LIVE selling and Shop Ads.

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Estimates only, based on the figures you enter. Excludes returns, refunds, sample costs and promotional discounts.